Over the years we have seen many obstacles that retailers face when it comes to efficiently and economically printing in-store media. Obstacles such as, shelf talkers curling in freezers, labels and shelf talkers that are difficult to remove and leave behind a sticky residue, or labels that aren’t sticky enough and fall off littering floors. But, by far the issue that we hear most often is vinyl labels and shelf talkers melting in laser printers. Laser printers use heat to bind the toner to the media, and temperatures can reach up to 400°F. This can lead to vinyl melting and contaminating the printer mechanisms. We hear horror stories from retailers around the world who are trying to find a solution to this very expensive problem. We decided that we needed to help. The only way to do that was to find the root of the problems and tackle them head-on. 

Searching for the retail industries best.

So, our search to find the best media production experts began. We scoured the US to find people with experience in producing media used primarily in the retail industry. After a long search, we finally had a production team that had insight into some of the unique challenges posed by grocery stores and supermarkets. 

The Dream Team!

Now that we had our dream team of shelf-edge marketing experts and our media production experts assembled, we were ready to address the major issues our customers were facing. We experimented with many types of raw production materials. We did extensive testing with many different makes and models of laser printers and inkjet printers alike. Our team worked tirelessly for months researching and developing sign and label media that would reduce, and in some cases even eliminate many of issues that had been plaguing our customers.